true or false for the top and multiple choice

The Hierarchy of Effects is the relationship between the three Components of attitudes and assumes that consumers go through a particular thought process before they take action 33 Under the topic of the Nature of Culture discussed in class, we defined Culture as a comprehensive concept that includes almost everything that influences an individual's thought processes and behaviors. 34. The process of learning one's own culture from childhood is called Acculturation and the process whereby people leam about the ways of a culture foreign to their own is known as Enculturation. 35. Ethnocentrism is defined as the act of viewing one's own culture as better than or even superior to others. PART II. MULTIPLE CHOICE QUESTIONS (two points each) 36. Which of the following is not one of the five ways in which Marketers can apply Lifestyle Research to Marketing? a. Marketing Plan Development b. Media Selection c. Creative Strategy Formulation d. Holistic Strategy Development Which one of the following is not one of Susan Fournier's fifteen types of Relationships with Brands? a. Committed Partnerships b. Arranged Marriages c. Marriages of Inconvenience d. Courtships 37. 38. The textbook also discussed Relationships with Firms. All of the following are among the Relationships with Firms, except which one? a. Relationships with Corporate Firms. b. Relationships with Service Fims. c. Relationships with External Divisions outside of a firm. d. None of the above