Question: True or False: Marketing budgets should be set with the goal to earn the highest possible return on investment. True or False True or False:

True or False: Marketing budgets should be set with the goal to earn the highest possible return on investment.

True or False

True or False: When considering revenue, increasing average order value is the same as increasing the amount of money each conversion yields.

True or False

True or False: The cost per exposure of most online advertising channels is difficult to account for.

True or False

True or False: Mobile searches and mobile web browsing is often a precursor to other offline commercial activity.

True or False

An HTML attribute called nofollow can be used

To instruct search engines not to link to unpublished pages

To direct search engines away from out-of-date links

To instruct search engines not to count linked-to websites as endorsements

To direct search engines away from negative endorsements

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