True or False

1. Neuroscience uses eye tracking, facial coding, heart rates and brain waves in order to measure consumers perception of a product which will lead to a better understanding of consumer behavior.
2. Every buying transaction includes solving a problem.
3. Post-purchase behavior only occurs with big-ticket purchases.
4. Maslows Hierarchy of Needs (PSSP) focuses primarily on an organizations needs.
5. Secondary information is seldom used in Marketing Research, because it is not as important as primary information.
6. A situational analysis focuses on analyzing the situation.
7. The largest collector of primary marketing information in the world is the US Federal government, including the Department of Defense and Department of Commerce (Census Bureau).
8. Based on our discussion about how consumers buy, the most important, yet often neglected location for an apparel retailer to maintain, is near the entrance of the store.