Question: True or false? Now that you have identified your segments for the smoking cessation intervention, it is time to translate those insights into a plan

True or false? Now that you have identified your segments for the smoking cessation intervention, it is time to translate those insights into a plan of action, so you decide to construct a planning matrix. If you were to turn to Slater's hypothetical example of a planning matrix as a model to build your own, you would place items like "Posters and flyers with maps to smoking cessation programs" in the fourth column

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