Question: True or False. So as to enable the marketer to attract a representative mix of customers that will allow the company to thrive over the

True or False. So as to enable the marketer to attract a representative mix of customers that will allow the company to thrive over the long

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term, it is best when the customers within a given market segment exhibit great diversity with respect to their needs, buying behavior, and other defining characteristics.

False

True, but only with business markets

True

True, but only with consumer markets

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