True or False? Systematic benefit segmentation has been found to be successful when used on an intermittent basis by an organization in conjunction with loyalty segmentation schemes.

A health plan has developed different web pages for corporate customers based on the number of employees they have. This is an example of what segmentation strategy?

1. Niche

2. Micro marketing

3. Multisegment

4. Mass marketing

True or False? Promotion cannot be used as the sole approach to bring about a behavioral change in a market segment.

True or False? Experience is a major factor that influences brand loyalty.

1. With usage segmentation,

   1. the most important market segment in terms of market strategy is the nonusers.

   2. None of these is correct.

   3. the heavy half segment often suffers from the highest rates of obesity.

   4. a small percentage of the market often accounts for a disproportionate amount of a product's sales.