Question: True or False, the steps in a category business plan are as follows: 1 - Define the category 2 - Assign a role to the
True or False, the steps in a category business plan are as follows:
Define the category
Assign a role to the category
Understand the current performance of the category
Determine the category's sales objectives
Develop an overall strategic plan to deliver on the category's role and objectives
Specify the specific actions to implement the strategies;
Implementing the category plan
Review to ensure on track to achieve goals
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