True or False. (with explain please

1. The Brand Development Index (BDI) is the percentage of brand to total U.S. awareness in market over the population of total U.S. population in market. True False

2. Market-Innovation Strategy (AKA primary demand stimulation) is adopted at the late stages of an offerings life cycle. True False

3. Price elasticity is the percentage change in quantity sold (Q%) relative to the percentage change in price (P%) for a given product or service. True False

4. The disadvantage of extensive coverage in channel coverage design is high cost and potential channel conflicts. True False

5. Customer-research forecasting includes Concept testing prior to introduction to the market (e.g., ads and incentives). True False

6. To increase sales volume, companies manage adoption for current customers. True False

7. Conversion Rate is the number of potential customers who have tried the product (service)/the total number of customers aware of the product (service). True False

8. When designing the distribution channel, you need to understand that channel vary in terms of the depth and breadth of their assortments. True False

9. CPM is the abbreviation of Cost Per Million. True False

10. Customer attrition rate is the number of customers who continue using a companys product or service during a specified period/the average total number of customers during that same period. True False