True/False

1. Formal onboarding programs are very common to retain new customers. One private bank provided over 10 new customer touch points to be implemented in the first 120 days

2. With respect to managing price increases in the banking sector, it is important to manage customer expectations and communicate changes in advance of implementation.

3. Its a good idea to use several integrated programs in a marketing plan because the effectiveness of each integrated element increases every time you connect consistently with the customer.

4. This credit card is known fro including 'member since' embossed on their credit card. This is a loyalty effort by American Express.

5. The first step when you get a negative comment is response to your blogging is to determine if it is accurate.

6. Less regulated sectors, like Credit card marketing have been more effecgive at using social media than other financial institutions.

7. John Wanamaker complained that half his advertising dollars were being wasted. The trouble is you are not sure which half

8. The best content for blogging is using existing content you can find on the internet

9. Bottom up marketing is when marketing must sell to small end users, and gradually expand to large end users

10. The most effective ways of generating new business is cross-selling and up-selling current customers