True/False: It does not matter which business classification you choose; it just needs to sound cool with your name. True False Question 9 (1 point) The purpose of company swag (not merch) is NOT to: Serve as fun giveaways that encourage brand loyalty. Act as another stream of income for the business. Raise and spread awareness of your brand. None of the above. Swag is just cool, but does not serve a purpose. Question 10 (1 point) A mission statement should reflect the priorities for which of the following? A company's succession plan . The company's goals of the week The basic beliefs/values, objectives, and unique offering(s) of my business Goals the company would like to achieve within the year Question 11 (1 point) A company's target audience is The bank you choose to do business with The group from whom you hope to obtain funding Business buyers The ideal group of customers the business serves All customers and prospects