True/False Questions. If False, write down the correct statement. 2 points each. 10 points in total (1) In the field of marketing research, analytics exclusively uses qualitative techniques to determine performance efficiency. (2) Exploratory research collects quantitative data to answer research questions such as who, what, when, where, and how. (3) Syndicated data are the data avallable for free on various blogs and websites. (4) Rather than focusing on one or a few cases in depth, case study research involves studying many cases superficially. (5) Online surveys can eliminate the effects of question order on responses because of their ability to randomize the order of questions within a group. Multiple Choice Question. 2 points each and 10 points in total. 1. Which of the following illustrates the abuse of respondents in marketing research? a. Selling unnecessary or unwarranted research services b. Not providing the promised incentive for completing interviews or questionnaires c. Having friends and relatives fill out surveys d. Not using the designated sample of respondents but rather anyone who is conveniently avallable to complete a survey e. Revealing one's clients to the respondents