True/False Questions: If the statement is true, circle "T"; if false, circle "F." 6 The demand for business goods is derived from the demand for consumer goods. F 3 2 The market demand for most classes of business goods fluctuates considerably more than the demand for consumer goods. 35 Business sellers place more emphasis on personal sales people than do sellers of consumer products. T F TF TF p of innovation adopters. TF 34 If a product is used by many different industries, its market is said to be horizontal 35 Business buyers are always rational buyers. Farmers ordinarily are not considered a part of the business market. 37 Virtually all mineral and all forest and sea products in their natural state are business goods. 3 F TF 3 8 In the business market the negotiation period is usually longer and the average order size is larger than in the consumer market. TF 3 4 Consumer products are not handled by business users. T F 2 "Gatekeepers" are people who control the flow of purchasing information within the organization and between the buying firm and potential vendors. TF 4 Convenience goods have very short channels of distribution. TF ' TF In a narrow sense, products are purely physical things. 3 There is organizationally no "best way to plan for new products. TF TE be product is new if the intended market perceives it that way. 5 The classification of products as convenience, shopping, specialty, and unsough goods has no applicability to industrial products. Test marketing comes early in the new-product development proces product to The single most important criterion in deciding whether to add a firm's existing nroduct assortment is: "Is this convenient to make