Try to come up with as many examples as possible of data that is collected within an organization that could be used in marketing research. What is the value of this data? What can marketing research do in terms of establishing tactics and strategies for an organization?

What is an example of a research $$problem$$ for a company like Uber?

Identify one of the chapter concepts that interests you, do an internet search and present a current events article on$-$topic to discuss with your peers. Include the link for the article in your initial post.