Question: Trying to write a paper on this topic! Please give an in-depth response!! In his Ted Talk, Malcolm Gladwell discussed the concept of choice and

Trying to write a paper on this topic! Please give an in-depth response!!

In his Ted Talk, Malcolm Gladwell discussed the concept of choice and the value of segmentation. Using the concepts that we've learned regarding external influences in Consumer Behavior, tell me three reasons why is segmentation a critical component for marketers when developing strategies for brands

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