Ture or False 3pt ea

1. Any work published before 1923 is considered in the public domain; even if there is a new variation of the old work

T F

1. Having a dark background andlight text will reduce the eyestrain and can focus the attention of the reader on the information that is contained on the screen.

T F

1. The primary purpose of marketing is to understand the brand and the product

T F

1. The license where others can copy, distribute, display, perform, and modify a work, as long as they distribute any modified work on the same terms, is called ShareAlike (sa)

T F

1. The goal or purpose of web design is to create valuable informational experience for the end user

T F

Multiple Choice 3pt ea

1. 1. How many colours can be in a PNG-8 file ?

8

16

32

256

1. Your client would like to increase trust with their target market and current customers. They know they need to create better content to do so. What result can they expect if they decide to build better content over long periods vs short periods of time?

New content could damage the brand.

Content will become a negative asset cost.

It will lower the cost of lead generation.

It will distract people from their poorly designed products

1. When was the HTML 2.0 released ?

Same year at TLC told us not to go chasing waterfalls - 1995

the year Tony Braxton wanted to unbreak her heart - 1997

it was truly madly deeply released in - 1998

or in 1999 when HTML2.0 was livin la vida loca

1. The most common form of color-blindness is being unable to distinguish between _____ and _____.

blue; orange

red; blue

blue; green

red; green

1. In terms of typefaces which of these are used in small quantities for emphasis and effect?

body copy

body type

display type

masthead

1. What is the historical basis for the name "lowercase" of etterforms we recognize today?

the Gutenberg bible

the Carolingian letterforms

the Roman Monumental letterforms

movable type

1. It is important to thoroughly understand market segmentation if the strategy includes multiple channels of campaign delivery

yes each channel of delivery is determined by segmentation

no, trying to understand segmentation is pointless as key messaging is what actually matters

maybe, there is little data to support this assertion

SHORT ANSWERS 5pt ea

1. What are the seven key concepts of Gestalt Principles? Name all seven then choose three and provide an example in terms of best practices, how they are applied.

1. What is typographic relativity and why does it matter? Provide 5 examples.

1. What is a persona and how can it be leveraged by a brand to increase sales?

1. List three aspects of public domain and their primary uses.

1. What are three ways to avoid copyright infringement when creating campaign content?

1. Briefly describe as a marketing professional why it is important to understand HTML5

1. Data shows that people trust their peers views, beliefs, feelings and opinions more than any media outlet, government or corporate interest group. Provide three examples how social / media by leveraging this fact has effectively changed how populations / organizations / generations behave

1. Briefly explain visual hierarchy and how it can be used to communicate orobfuscatedinformation