Tutorial 1 : Digital marketing Strategy Application using SOSTAC Model

Based on the company chosen, discuss the followings:

Conduct Situation Analysis Business Performance What are their competitive (marketing) advantages? How effective is our Marketing Mix? Are they focusing on the best segments with the right type of customer? Are they using the most appropriate channels for communication and distribution?
Understand their Marketing Objective -how they performed on: SELL Grow sales wider distribution, promotion & sales) SERVE (Add Value give customers extra benefits online SPEAK (Get closer to customers (by tracking them, asking them question, learning about them) SIZZLE (Reinforce brand value)
Understand their Marketing Strategy on Segmentation Which segment they are targeting and how they target the segment.
Understand How Strategies are implemented: Platform used to communicate the promotion/ products