Question: Twentieth-Century icon. Using information from the Web site, design a strategy that would enable the company to sell its product to an upscale, luxury market

Twentieth-Century icon. Using information from the Web site, design a strategy that would enable the company to sell its product to an upscale, luxury market that might see Ferrari's reputation as a drawback (for example, only movie stars and drug dealers drive one). What problems must be overcome? How will your strategy deal with these problems

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