Twenty three $(23)$ year$-$old law student Duvagnhn Morris is preparing to launch his new product, Cupffee, to the Jamaican public. A tasty alternative to single$-$use plastic and paper cups, the vegan wafer cookie cups will maintain their crunchy cookie texture for up to forty $(40)$ minutes with liquid inside and boasts the ability to house warm and cold fluids without leaking. Cupffee will be available in two sizes, a $10$ ml cup and a $20$ ml $,$ Cupffee was created to nurture the shift towards sustainable alternatives whilst taking the green revolution to the next level.

Extracted from the Jamaica Gleaner, September $7,2023$

a$)$ Define the Product Life Cycle and state which stage of the cycle Cupffee would be at$.$

$(10$ marks$)[$CLO $4]$

b$)$ Describe three $(3)$ variables of the Marketing Mix $(4$Ps$)$ that Mr$.$ Morris needs to utilize to guarantee the success of Cupffee.

$(9$ marks$)[$CLO $4]$

c$)$ With the launch of Cupffee, describe the Consumer buyer behaviour for this new product in the Jamaican marketplace.

$(5$ marks$)[$CLO $3]$