Question: twitch is launching a new ads program to incentivize creators to use our Ads Manager feature which runs automated ads on their channel. Creators who
twitch is launching a new ads program to incentivize creators to use our Ads Manager feature which runs automated ads on their channel. Creators who participate will earn higher income than normal Ad revenue share which is based on impressions. The incentive will allow creators to earn a fixed $A per minute streamed/broadcasted up to B minutes in any given month. Creator earnings will be calculated as $A x Actual minutes streamed in a month (capped at B minutes) for the program. Earning Calculations: Creators earn normal Ads revenue share at a fixed $15 for each 1,000 impressions delivered on their channels ($15 x Actual Impressions Count / 1,000) while not using Ads Manager Creators can only opt in the program on the 1st calendar day of the month Creators can exit the program in two ways: Data on creators who participated in the program is housed in the table, see schema below: Dimensions Description Creator ID Unique identifier of Creator Day The date Minutes Streamed Number of minutes streamed during the day Minutes Rate Rate ($A) for each minute streamed under this new program Opt In for this new program TRUE FALSE* Impression Count Number of impressions delivered on the channel during the day *False could either mean a creator voluntarily opts out from the new ads program or they hit the maximum of minutes they can stream under the new program I.Study #1: Accounting Questions & Analysis List the possible payout scenarios for Jan-22 for a creator who opts in the new ads program on 5/1/2022.
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