Question: Two colleagues from different countries are having contention about how to sell a project idea to get buy-in and what medium to use. Based on

  • Two colleagues from different countries are having contention about how to sell a project idea to get buy-in and what medium to use. Based on your understanding of theories of language and language use what could be causing concern among the friends?

  • What suggestions would you give about how they can language to provide information to appeal to peoples feelings, thoughts, and memory to help the project take off?

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