Question: Two college students have come up with the same idea at the same time, and because they are unable to decide who should be CEO,


Two college students have come up with the same idea at the same time, and because they are unable to decide who should be CEO, they go into head-to- head competition. They do, however, build their business models quite differently. Elsa decides to hire assembly workers on payroll; Anna decides to outsource her assembly to a contract manufacturer which charges a fixed amount per piece manufactured. Here are the characteristics of each business: Elsa's cost structure Material costs $5/unit Salaries $13,000 per month Rent $36,000 per year Advertising $3,000 per month Admin Expenses $1,000 per month Anna's cost structure Material costs $5/unit Contract Manufacturer $10/unit Here are the characteristics of each business: Elsa's cost structure Material costs $5/unit Salaries $13,000 per month Rent $36,000 per year Advertising $3,000 per month Admin Expenses $1,000 per month Anna's cost structure Material costs $5/unit Contract Manufacturer $10/unit Costs Salaries $24,000 per year Rent $1,000 per month Advertising $3,000 per month Admin Expenses $1,000 per month 2 1 point What is the breakeven number of units sold for Elsa? Type your answer... 3 1 point What is the breakeven number of units for Anna's business? Type your answer... 4 1 point Assume that each company sells 1,000 units in the first month. What is the operating profit for Elsa's company that month (before taxes, etc.)
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
