Two external forces for change impacting RSS include regulatory pressure, and public perception. Regulatory pressure arises as both Sydney and Adelaide councils require enhanced safety assurance, reflecting concerns that have led to cancellations of e-scooter services in cities like Melbourne due to safety issues. Additionally, public perception is influenced by global concerns over rider injuries and unsafe e-scooter use (Saukkonen & Kirjavainen, 2020). This is evident in the fact that over 2,000 instances of e-scooter accidents have doubled and increased hospital visits.These pressures demand swift adaptation and strategic planning. - does this text answer this question effectively - Discuss two external forces for change that may impact RecycleScootShare operation in Australia. Use the case study as an example (4 marks).

RecycleScootShare (RSS) is an Australian startup Company that is applying for the opportunity to supply Ride required to develop a scooter made from recycled materials with a simple one tap customer hire system and longer life battery. RSS have spent considerable R&D funds to develop this product. Unfortunately, the recent cancellations of the rental e-scooters services by Melbourne City Council and globally in Paris, Rome, Montral and Toronto due to safety concerns has now seen Sydney and Adelaide City Councils require more safety assurance in the e-scooters and the environment they operate in. The Councils have several concerns, firstly, the danger posed by the type of batteries used in e-scooters due to the number of fires caused by them. increasing, Another concern is hospital reports of a doubling of e-scooter accidents to over 2000 instances leading to emergency hospital visits in the last two years. Further, hazardous e-scooter riding has also led to ai increase in collisions and pedestrian injuries resulting in complaints from the business and policing communit The Councils have asked that e-scooter companies provide suggestions on how they would manage these issue of dangerous batteries, increased injury and unsociable e-scooter riding. The new requirement provides the owners of RSS with an opportunity to lead change in the rental-e-scooter business environment in Australia, The owners of RSS have researched the global e-scooter market and have started to collate some ideas to implement riding and parking controls, but more research is needed on ensuring battery safety. RSS research opportunity to assist with the development of policies that will transform this fast-developing market and addresses the cities rising emissions. However, the company must act quickly to successfully gain a contract. Time is running out