Two famous professional fitness trainer and yoga coach are optimistic on the prospect of the fitness and health industry during the COVID-19 pandemic. They believe that Hong Kong people are more health-conscious and are willing to acquire more health products and services. With the support of the private as well as public equity fund, they plan to establish a fitness studio chain in Hong Kong. As a business consultant, you are asked to be involved in their strategic marketing planning.

Briefly describe the key issues of the strategic planning process for establishing the fitness studio chain.

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The strategic planning process for establishing a fitness studio chain in Hong Kong involves addressing several key issues 1Market Analysis Conduct a ... View the full answer