Question: Two marketers are discussing whether to use communication or observation as thei data collection method. The first marketer believes that the use of communication will

Two marketers are discussing whether to use communication or observation as thei data collection method. The first marketer believes that the use of communication will allow them to gather information on all the different types of primary data whil observation would not. This marketer is concerned about

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versatility

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accuracy

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speed

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cost

Two marketers are discussing whether to use communication or observation as

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