Question: Two MBA students each graduate from the program and decide to become entrepreneurs. The first creates her own brand new company, product, and brand. The

Two MBA students each graduate from the program and decide to become entrepreneurs. The first creates her own brand new company, product, and brand. The other purchases a pre-existing business with established products, brands, and customers. Using the marketing funnel as a backdrop, please describe how the marketing promotional tools and activities would be different for each entrepreneur. Include examples and explain WHY certain tools would be used in one case and not in the other.

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