Question: Two sources of horizontal conflict are common, including when Multiple Choice manufacturers believe wholesalers or retailers are not giving their products adequate attention. a manufacturer

Two sources of horizontal conflict are common, including when
Multiple Choice
manufacturers believe wholesalers or retailers are not giving their products adequate attention.
a manufacturer increases its distribution coverage in a geographical area.
dual distribution causes conflict when similar types of retailers carry different brands.
a channel member bypasses another member and sells or buys products direct.
disagreements arise over how profit margins are distributed among channel members.

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