Question: Two - step flow refers to: How information flows from governmental leaders to the media to the public How selective retention means that individual attitudes

Two-step flow refers to:
How information flows from governmental leaders to the media to the public
How selective retention means that individual attitudes affect the influence of media information
Influence from mass media affecting the public through two chunnels - print and broadcasting
Influence from mass media passing through opinion leaders before reaching the general public
Two - step flow refers to: How information flows

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