Two ways Two ways a company uses vertical integration are $(1)$ producing raw materials instead of getting them from suppliers and$/$or $(2)$ selling the product directly rather than through a retailer, distributor or other intermediary.a company uses vertical integration are $(1)$ producing raw materials instead of getting them from suppliers and$/$or $(2)$ selling the product directly rather Two ways a company uses vertical integration are $(1)$ producing raw materials instead of getting them from suppliers and$/$or $(2)$ selling the product directly rather than through a retailer, distributor or other intermediary.than through a retailer, distributor or other intermediary.