Question: Ty you! Explain why. 2. Explain the concepts of recency theory and three-exposure hypothesis in your own words. Discuss an example of an advertisement that

Ty you! Explain why. 2. Explain the concepts of

Ty you! Explain why. 2. Explain the concepts of recency theory and three-exposure hypothesis in your own words. Discuss an example of an advertisement that was a catalyst for a purchase you made. How many times did you see the ad before you made the purchase? How did the ad impact your action to make the purchase? Think of an ad you recently saw or heard that made no impact on your purchase behavior. Explain why in the context of recency theory. 2 Chapter 7 Exercises Due March 1 at 11:30 PM

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