1. Tyler is highly knowledgeable about new developments in bicycling technology, since he reads anything he can find about the subject. Typically being the first to try out new bicycle models, he would be classified ----------- in terms of diffusion of innovation curve.
   1. As a laggard
   2. As an innovator
   3. As an early adopter
   4. In the late majority
   5. In the early majority
2. In order to examine the potential success of its 1/3 pound Angus hamburger, McDonalds started offering and promoting the product in southern cities. This move is an example of:
   1. Test marketing
   2. Beta testing
   3. Prototype marketing
   4. Alpha testing
   5. Trade promotion
3. All of the following help idea generation step EXCEPT:
   1. Customer input
   2. Competitors products
   3. Brainstorming
   4. Research and Development
   5. Alpha testing
4. The introduction of the Apple ipod, is an example of ----------because its introduction to the market radically changed consumer preferences and the entire competitive landscape.
   1. A fad
   2. A pioneer
   3. An early adopter
   4. An imitator
   5. A laggard
5. ----------- refers to the process by which the use of a product, service or process spreads throughout a market group, over time and across various categories.
   1. Innovation
   2. Fashion cycles
   3. Market segmentation
   4. The product life cycle
   5. Diffusion on innovation