Typically a _____ amount is used to indicate the amount that a product is discounted from its original price.

1. Precise (ex. $39.99)

2. Large

3. Small

4. Rounded (ex. $40.00)

The slogan by Dupont that reads, Better things for better living, through chemistry excels most by..

1. Recalling the brand name

2. Imparting positive feelings toward the brand

3. Conveying the brands business strategy

4. Differentiating the brand

The ______ says that an endorser will be more effective if their attributes are similar to those of the product.

1. Similarity hypothesis

2. Endorser-similarity effect

3. None are correct

4. Match-up hypothesis

5. Attributional effect