Question: Typically, brands need to be adapted to suit consumers' needs and legislative requirements in different regions or countries. Schuiling and Kapferer, (2004) defined three types

Typically, brands need to be adapted to suit consumers' needs and legislative requirements in different regions or countries. Schuiling and Kapferer, (2004) defined three types of brands namely, global, local and international brands. 1. Define the three types of brands. (9 marks)

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