Question: Typically, the MNL choice model is estimated using a Maximum Likelihood Estimation (MLE) method. In a nutshell, given a transaction data, MLE method tries to

Typically, the MNL choice model is estimated using a Maximum Likelihood Estimation (MLE) method. In a nutshell, given a transaction data, MLE method tries to find the optimal MNL choice model parameters to maximize the likelihood (or the log-likelihood) that such a transaction data is observed

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