U8DB Marketing Research

Interpreting the Data Analysis

It is important to remember that qualitative research methods are used in a deliberate, thoughtful, and knowledgeable approach to increase the likelihood of good research. Researchers should keep in mind that research reports are likely to be read by people in the company who are not familiar with the study. Moreover, the study may be reviewed years later by individuals who were not working at the company at the time the research was conducted. Therefore, the research objectives and procedures should be well explained both to current and future decision makers.

• A researcher for ABC, Inc. is aiding the company in expanding its clothing business to the small developing countries in the Caribbean. A determination needs to be made by reviewing the data on what Caribbean markets would be the best to enter.
  • What two countries are the easiest to start a new business?
  • What two countries are the easiest to import and export in and out of?
  • What two countries provide for the least amount of day to export shipments?
  • What two countries cost the least in U.S. currency per container?
  • What two countries protect investors the best?
  • What two countries provide the easiest employment laws overall?
• Based on an analysis of all of the data points, what is a detailed written analysis giving the CEO of ABC, Inc. direction on how to proceed. 
  • Then, justify the choices of the top two Caribbean markets ABC, Inc. should expand its clothing business.
• Should a marketing manager, without a background in statistics, accept the research presented by researchers without confirming whether the data are really valid?

Please use the text and scholarly sources to support your work.

ENSURE THAT YOU ARE (1) DETAILED, (2) UTILIZING LIBRARY AND INTERNET RESOURCES (3) FORMATTING CITATIONS BY APA