Uber: Applying Machine Learning to Improve the Customer Pickup Experience, Kellogg Case Assignment.

A) Create a quantitative pickup quality metric using attributes derived from the passive, active, and third-party signals available to Uber.

B) Discuss the steps involved in setting up a machine learning (ML) model for automating pickups at scale. Use the framework of the seven-step model in the case (Exhibit 7) to elaborate on how Uber should apply this framework to the ML model. (Hint: You can create a table and list the tasks under each step.)