Question: Uber Case Using the case company you studied this term: (a) Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront

Uber Case

Using the case company you studied this term: (a) Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront as it formulates its international/global strategy for entering a country of your choice. (b) What recommendations (and strategy) would you offer to address these conflicting demands? Provide the rationale for your recommendations

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