Uber is considering adding a service to their current offering. Instead of picking up people and taking them to their destination, Uber is thinking about adding a local pickup and delivery service for things such as documents, packages, and food products. With Walmart now offering pickup grocery service, a person could order and have Uber actually do the pickup and delivery. Focus groups indicate that there is a potentially large demand for this service. Before introducing this across the Uber system, Uber has chosen to try the service out in Phoenix and St$.$ Louis. The pickup and delivery service is in the$\_\_\_\_\_\_\_\_\_$ stage of the new$-$product development.

a$.$ concept test

b$.$ commercialize

c$.$ test market

d$.$ field exam

Answer rating: 100% (QA)

The stage of the new product development described in the scenario is c test market Test mar... View the full answer