Question: Uber: tap the app, get a ride. Uber is the smartest way to get around. One tap and a car comes directly to you. Your

Uber: tap the app, get a ride. Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And payment is completely cashless. This is an example of what marketing tool?
Marketing tactics
Marketing strategy
Customer value proposition
Market segmentation

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