Uber Technologies provides ride hail, delivery, and freight booking services. In 2019, it served customers through the Google Cloud Platform, Amazon Web Services, as well as its own cloud computing facilities. In late 2020, Uber sold its self-driving car division to Aurora Innovation which specializes in self-driving technologies for cars and trucks.

(a) Apply the concepts of vertical integration and (dis)integration to explain: (i) Uber's operation of its own cloud computing facilities, and (i) Uber's sale of the self-driving car division.
(b) Apply the concept of outsourcing to explain Uber's use of the Google Cloud Platform and Amazon Web Services.
(c) Consider each of Uber's decisions on (i) cloud computing and (il) development of self-driving technology. Explain whether it is a decision on participation or extent.

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a i Uber s operation of its own cloud computing facilities can be seen as an example of vertical int... View the full answer