Question: Uber vs Didi Case Analysis Please read the case and respond to the following questions in no more than 3 pages. 1 . How attractive

Uber vs Didi Case Analysis
Please read the case and respond to the following questions in no more than 3 pages.
1. How attractive was the taxi industry (before Uber and other ride-hailing players entered the market)?
2. What is Uber's value innovation? How did it create a blue ocean?
3. How does creating and maintaining competitive advantage in a platform business like Uber's differ from a vertical chain business like a taxi company?
4. What is the competitive advantage of Uber? How transferable is Uber's competitive advantage to an emerging market like China?
5. What is Didi's competitive advantage in China?

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