uct comes in exact packaging, consumers can not use excess amount of dish detergent. This is added benefit for sewer systems everywhere. The new GADD dish detergent offered the consumer a benefit not avail- able from other products on the market it is prepacked in exact amount needed to get dishes clean. "Blind" consumer test indicated that the GADD product had superior washing performance compared to existing GADD product as well as competitive products. Brand Retail Price ($/wash) Cascade $0.24 Finish $0.22 Palmolive $0.21 Sunlight $0.20 Dawn $0.19 Others $0.17 Pvt label $0.15 COMPETITIVE MARKET DATA Variety Consumer of Packages Perception and sizes Many Many Selective Selective Selective Selective Limited Excellent Excellent Very Good Good Very Good Good Works Distribution Manufacturer & availability Every store Every Store Most Store Limited Limited Limited P&G Reckitt Colgate Henkel P&G Several Store Specific Several Share Weighted Average Retail Price is $0.21 per wash. It is estimated that Cana- dians