uestion $29(1$ point$)$

Mobile devices have made many consumer purchase decisions easier to make

Question $29$ options:

True

False

Question $30(1$ point$)$

Eddie, an avid football fan, is glued to the television every Sunday afternoon as he watches his favourite teams. He thinks games would be more enjoyable on a big$-$screen television. Eddie started talking with his friends to learn more about the various brands of big$-$screen televisions. Which step of the purchase decision making process is Eddie in$?$

Question $30$ options:

problem recognition

evaluation of alternatives

purchase decision

information search

Question $31(1$ point$)$

$\_\_\_\_\_\_$ are character descriptions of a brand's typical consumers.

Question $31$ options:

psychographics

segments

personas

niches

Question $32(1$ point$)$

Developing and launching new products can be expensive and carries a high risk of failure.

Question $32$ options:

True

False