uestion $36(1$ point$)$

The range from the tangible to the intangible, or goods$-$dominant to service$-$dominant, is referred to as the service continuum.

Question $36$ options:

True

False

Question $37(1$ point$)$

Clusters will identify the segments that exist in the market.

Question $37$ options:

True

False

Question $38(1$ point$)$

Services:

Question $38$ options:

represent tangible activities or benefits provided to consumers in exchange for money or some other value

refer to intangible activities, benefits, or satisfactions offered for sale

cannot be stored and accessed at a later date

include any activity, either tangible or intangible, provided by an organization in exchange for monetary remuneration.

Question $39(1$ point$)$

Mass marketing exists in a limited capacity today due to the competitiveness of the market and the need for marketers to specifically address consumer needs with their offerings.

Question $39$ options:

True

False

Question $40(1$ point$)$

A $\_\_\_\_\_$ brand has no branding at all and is produced as a cheap alternative to a manufacturer's brand and to a private label branded product.