uestion $5(2$ points$)$

An example of the most common form of cause related marketing is an automobile company $q,$

$$ a$)$ underwriting the expenses of a rock concert

$$ b$)$ underwriting the expenses of an ethnic festival

$$ c$)$ making a contribution for breast cancer research

$$ d$)$ making a contribution to the American Cancer Society every time someone purchases a new automobile.

$$ e$)$ sponsoring a tennis tournament

Question $6(2$ points$)$

Contests and sweepstakes are used primarily to enhance a brand's image.

True