uggest, using a specific example, how the brand could do a better job practicing conscious

marketing.

Question $8$: Select a brand of your choice that does not operate outside of the United States.

$1)$ Describe and provide examples of how to assess global market expansion opportunities for the

brand.

$2)$ What country $($or countries$)$ do you recommend for expansion? Why?

$3)$ Describe a global entry strategy that would be appropriate for the brand. Discuss how you

determined the recommended global entry strategy for the brand. Describe a global entry

strategy that would not be appropriate for the brand and why you feel that way.

Question $9$: Select a brand of your choice.

$1)$ Describe the concept of Consumer Behavior. How does it relate to Marketing?

$2)$ Describe the consumer decision$-$making process for products or services offered by the brand

that you selected.

Question $10$: Select a brand of your choice that competes in the B$2$B market.

$1)$ Compare and contrast B$2$B marketing and B$2$C marketing, particularly across the marketing mix

elements.

$2)$ Describe how the brand creates value for its business customers.

$3)$ Discuss the brand$$s marketing mix.