uiz - Chapter 2 An e-business revenue model that involves users paying a fee for using protected intellectual property is called_______. a. b. c. d. e. Traditional sales Affiliate marketing Brokerage Licensing Subscription At the tactical level of the organization, managers focus on using organizational to increase ________. a. b. c. d. e. Effectiveness Accuracy Efficiency Utilization Speed Companies that pursue a(n) ____ international business strategy attempt to achieve economies of scale by developing products for the global market that can be sold in large quantities. a. b. c. d. e. Global Multi-tiered Home-replication Multidomestic Transnational Organizations can more effectively respond to disruptive innovations in their industry by following the ____ process. a. b. c. d. e. Participation Integrity Disruptive growth engine Innovator's dilemma Risk avoidance Sources of competitive advantage include all of the following except: a. b. c. d. e. Increasing the time to market Delivering superior customer service Attaining superior product quality Being the first to enter a market Reducing costs compared to rivals Which of the following statements about using information systems as a strategic innovation is true? a. Using information systems as a strategic innovation is impossible b. Using information systems to gain competitive advantage in operating efficiencies will be readily imitated by rivals and is not easily sustained. c. Using information systems to lower operating costs will produce lasting, sustainable competitive advantages d. Information systems cannot be used to make a product or service unique e. None of the statements are true A(n) ___ refers to anything that occurs as a part of an organization's daily business for which a record must be kept. a. b. c. d. e. Transaction Activity Event Business process Information system Using information systems to develop extensive knowledge of your customers, thereby providing highquality customer services _____. a. b. c. d. e. Decreases customer switching costs Increases customer switching costs Adds uniqueness to your products Makes your products a commodity None of the statements are correct Which of the following is not one of the general types of organizational strategy? a. b. c. d. e. Broad differentiation Cost maximization Best-cost provider Overall low-cost leadership Focused differentiation Establishing electronic connections with suppliers and customers is one way organizations enhance their ____ with information systems a. b. c. d. e. Value chains Financial forecasts Focus groups Competitive studies Market research Having the human capital needed to deploy innovative information systems is associated with ____ requirements. a. b. c. d. e. Strategic Process Risk tolerance Operational Resource Organizations offering a free basic subscription that can be upgraded to a fee-based, premium subscription offering more features is applying the ___ subscription business model. a. b. c. d. e. Licensing Traditional sales Freemium Brokerage Affiliate marketing ___ can be used to identify opportunities to apply information systems to support activities performed throughout the business and thereby gain a competitive advantage. a. b. c. d. e. Focus groups Financial forecasts Competitive studies Value chain analysis Market research The ____ component of a business model outlines the utility that the product or service has to offer the customer. a. b. c. d. e. Key resources Channels Customer relationships Value proposition Revenue streams ____decisions are relatively straightforward and usually can be programmed directly into ____ information systems. a. b. c. d. e. Executive; strategic Strategic; operational Unstructured; managerial Structured; operational Semi-structured; executive Which of the following is not one of Porter's five primary competitive forces? a. b. c. d. e. Industry rivalry Substitute goods Information Threat of new entrants Customer bargaining power The purpose of a business model is to: a. b. c. d. e. Specify how a company generates revenue Identify the costs involved Define what a company does Identify the key resources and activities that are needed All of the statements are correct. A new technology, product, or service that eventually surpasses the existing dominant technology, product or service in the market is termed a ____ a. b. c. d. e. Disruptive innovation Resource-intensive innovation Distinctive innovation Transitory innovation Stationary innovation Which of the following challenges of innovative information systems is illustrated by the \"format wars\" of Blu-ray versus HD-DVD? a. b. c. d. e. Innovation is often easy Innovation is not worthwhile Innovation is often risky Innovation is often fleeting None of the statements are correct A surprising recommendation from the disruptive innovation cycle is: a. b. c. d. e. Put marketing ahead of strategy Put marketing ahead of technology Innovate once and forget it Put technology ahead of strategy Always put strategy first. Which of the following is not a valid approach to use in assessing the value of an organization's IS infrastructure? a. b. c. d. e. Operational value Regulatory and compliance value Economic value Architectural value Predictive value An e-business revenue model that involves paying businesses that bring or refer customers to another business is called ____. a. b. c. d. e. Traditional sales Affiliate marketing Licensing Brokerage Subscription Which of the following perspectives focuses on using information systems to improve business processes based on the analysis of past behavior? a. b. c. d. Strategic redesign Strategic planning Organizational redesign Automation e. Organizational learning ____ is (are) the activity(ies) organizations perform in order to reach their business goals. a. b. c. d. e. Automating work Estimation Business processes Making decisions Playing games The ____ international business strategy has a weakness of being very complex and difficult to manage. a. b. c. d. e. Home-replication Multi-tiered Transnational Global Multidomestic