uld be attributed in large part to onald's once$-$vaunted service ce its expansion in the $1990$ s$,$ rters stopped grading franchises speed, and service. By the end the chain ran into more use of the tighter labor market. gan to cut back on training as it to find new recruits, leading to off in the skills of its employees. $2002$ survey by market bal Growth Group, McDonald's $$ average service time behind andwich shop Chick$-$fil$-$A Inc

McDonald's response to this etition was to expand its menu dwiches and salads. It also snacks and drinks, but the ed menu led to a significant ts and longer preparation times. firm to increase the prices of