Question: umum report? What is each section designed to do? I sealul Activity 2.1 1. What is consumer behaviour? Why do companies study it? 2. What

umum report? What is each section designed to do?
umum report? What is each section designed to do? I sealul Activity 2.1 1. What is consumer behaviour? Why do companies study it? 2. What stages do people go through in the buying process?! 3. How do low-involvement products differ from high involvement products in terms of the risks their buyers face? Name some products in each category that you have recently purchased. Activity 2.2 1. Why and how does the social situation consumers are in play a role in their buying behaviour? 2. Outline the types of physical factors companies try to affect and how they go about it. 3. What types of moods and time situations are likely to affect people's buying behaviour

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