Under Armour$$s performance since $2016$ and its stated outlook for $2020$ represents a stunning reversal of the company$$s prior performance. The case presents the challenge of assessing the reasons for the sudden and unexpected performance drop$-$off and the company$$s prospects for a successful turnaround. What happened at Under Armour$$why did the company$$s performance fall off so quickly in North America? How big a jam is the company in$?$ Does management have a good plan for turning things around$$why has the attempted turnaround in North America take so long?

Before completing these exercises, be sure to read the Under Armour case.

$2$a$.$ What factors are acting to intensify$/$weaken rivalry...

What factors are acting to intensify$/$weaken rivalry in the athletic apparel industry?

Select $$yes$$ for those statements below that are accurate and choose $$no$$ for those that are not.

The rivalry among designers and marketers of performance sports apparel is a strong competitive force worldwide.

$($Click to select$)$

Rivalry is centered on two main factors: product quality and performance features, and brand image and brand reputation.

Yes

Fast$-$growing demand for performance sports apparel causes each rival to quickly introduce apparel that is not necessarily differentiated in order to meet demand.