Question: Under CEO Jack Welch, GE changed its structure from 14 strategic business units to three main areas which he called: Services (financial, information, television), Technologies

Under CEO Jack Welch, GE changed its structure from 14 strategic business units to three main areas which he called: Services (financial, information, television), Technologies (aerospace, aircraft engines, medical, and plastics), and Manufacturing (appliances, power systems, motors, and transportation systems). This new structure is an example of a:

Functional structure

Divisional structure based on geographic groupings

Divisional structure based on product groupings

Divisional structure based on customer groupings

None of the above

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